Pattern Interrupt 3-Second Hook

A format designed to stop the scroll within 1-3 seconds using visual or audio disruption — an unexpected image, a sudden loud sound, a text overlay that contradicts expectations, or a person breaking the fourth wall mid-action. The pattern is the disruption itself. Why it wins: Meta's algorithm rewards immediate engagement signals (watch time, shares, saves). A 3-second interrupt forces the viewer to commit to evaluating the next 2-3 seconds, dramatically improving retention rate. Works best when the disruptor is also the hook for the actual product story.