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🎯 hook

Hook Style

Direct verbal — first line within 0-3s, close camera, slight handheld feel

11 patterns use this
0 captures reference it

Used In These Patterns

Problem/Solution Split-Screen problem-solution-split-screen Social Proof Stack social-proof-stack Founder-to-Camera founder-to-camera Before/After Reveal before-after-reveal Stat Drop Cold Open stat-drop-cold-open Native Screen Record Walkthrough native-screen-record-walkthrough Comparison Grid comparison-grid Pattern Interrupt 3-Second Hook pattern-interrupt-3-second-hook Testimonial Carousel testimonial-carousel Day-in-the-Life day-in-the-life Meme-Format Native meme-format-native

Captured Ad Variations

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