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social-proof-stack

Social Proof Stack

Multiple testimonials or UI screenshots of positive outcomes arranged as a vertical stack or grid. Usually 3-5 cards, each with a quote, star rating, and real name. The cards scroll or stack with implied motion. Why it wins: it layers credibility signals. A single testimonial is a claim; five testimonials is a pattern. The format performs naturally as a carousel ad unit on Meta, which gets organic double-tap engagement. Works especially well for apps with emotional purchase triggers where trust is the primary conversion barrier.

01
Hook Style
Opening card with a single compelling statistic or headline claim
02
Pacing
Cards scroll or swipe in sequence, each held 3-5 seconds
03
Text Treatment
Quote in primary text, name/title in secondary text, star rating in accent color
04
Cta Placement
Final card with CTA overlay
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Evidence coming as your library grows
This pattern will be grounded in real CPL data from your imported reference ads. Import ads that use this pattern and the evidence will appear here.
Meta ad reference: Pending — connect Meta to see which ads used this pattern and their CPL outcomes.
CPL benchmarks: Will populate as you import ads and tag them with this pattern.
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