Stat Drop Cold Open

The ad opens with a single bold stat that creates a surprising or anxiety-inducing fact about the user's current behavior or situation. '87% of users didn't know this about their finances before they tried X.' The stat is displayed prominently on screen for 3-5 seconds before any other context is introduced. Why it wins: it's a cognitive interruption that creates authority and urgency simultaneously. The viewer has to either accept the premise (and keep watching) or reject it (but they're already engaged). Works best for finance, health, and productivity apps where users have pre-existing anxiety about the topic.